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JMI Digibazar

​What it means:
CRO is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. It involves optimizing various elements on a webpage to encourage conversions.


Why it's important:
Focusing on CRO helps in maximizing the effectiveness of your marketing efforts and advertising spend by turning more visitors into customers. It's crucial for improving the overall performance of a website.


Use Cases:

  • A music platform using CRO might optimize its subscription page to increase the number of users signing up for premium services.

  • An NGO's website might employ CRO to enhance the conversion of visitors into newsletter subscribers.

CRO (Conversion Rate Optimization)

SEO (Search Engine Optimization):

What it means:

SEO is the practice of optimizing a website to improve its visibility on search engines. It involves strategies to increase organic (non-paid) traffic by improving the website's ranking in search engine results.

Why it's important:

SEO is crucial for increasing the discoverability of digital content. It helps websites rank higher in search engine results, driving more traffic and potential customers.

Use Cases:

  • A musician's website could use SEO to appear higher in search results when people look for their music.

  • An NGO's blog might implement SEO strategies to reach a wider audience interested in their cause.

Landing Page and Lead Capture:

What it means:

A landing page is a standalone web page created for a specific marketing campaign. Lead capture involves collecting information from visitors, often through forms, to convert them into leads.

Why it's important:

Landing pages are designed to guide visitors toward a specific action, and lead capture helps build a database of potential customers for future engagement.

Use Cases:

  • A music festival might create a landing page for ticket sales with a lead capture form to gather attendee information.

  • An NGO could use a landing page to promote a specific campaign, capturing leads for further engagement.

Music-Tech Glossary

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